Graphic design is a creative process, one most often involving a client and a designer, and traditionally completed in conjunction with producers of form (printers, sign makers, etc.). Graphic design is undertaken to convey a specific message to a targeted audience, usually from the client, known as the 'brief'. The term "graphic design" can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a balanced, focused and symmetrical final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), advertisements and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.
The name "Graphic Design" first appeared in print in the 1922 essay "New Kind of Printing Calls for New Design" by William Addison Dwiggins, an American book designer in the early 20th century.
Raffe's Graphic Design, published in 1927, is considered to be the first book to use "Graphic Design" in its title.
Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), advertisements and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.
The name "Graphic Design" first appeared in print in the 1922 essay "New Kind of Printing Calls for New Design" by William Addison Dwiggins, an American book designer in the early 20th century.
Raffe's Graphic Design, published in 1927, is considered to be the first book to use "Graphic Design" in its title.